Google Analytics Skills you will learn

  • Google Analytics
  • Segmentation
  • Campaign Tracking
  • Analytics Intelligence
  • Website Tracking

What you will learn in this free Google Analytics training?

  • Tools - Google Analytics

    • Lesson 00 - SME Introduction

      00:46
      • Lesson 00 - SME Intro
        00:46

    • Lesson 01 - Introduction to Google Analytics

      09:11
      • 1.01 Introduction to Analytics
        01:28
      • 1.02 Getting Familiar with Google Merchandise Store
        01:25
      • 1.03 Creating Google Analytics Account
        02:19
      • 1.04 Accessing Google Analytics Data
        01:49
      • 1.05 Key Takeaways
        00:55
      • 1.06 Resources
      • 1.07 Exercise
        01:15

    • Lesson 02 - Navigating the Interface

      21:29
      • 2.01 Navigating the Interface
        01:01
      • 2.02 Understanding AABC Reporting Structure
        06:02
      • 2.03 Understanding Reporting Parameters
        02:49
      • 2.04 Creating Shortcuts to Customized Reports
        10:27
      • 2.05 Key Takeaways
        00:30
      • 2.06 Resources
      • 2.07 Exercise
        00:40

    • Lesson 03 - Advanced Table Filtering

      13:22
      • 3.01 Advanced Table Filtering
        00:51
      • 3.02 Applying Efficient Inline Analysis
        02:19
      • 3.03 Create Customized Reports with Selected Dimensions Metrics
        02:01
      • 3.04 Using Advanced Filters and Regular Expressions
        07:15
      • 3.05 Key Takeaways
        00:26
      • 3.06 Resources
      • 3.07 Exercise
        00:30

    • Lesson 04 - Creating Segments

      21:53
      • 4.01 Creating Segments
        00:55
      • 4.02 Using System Defined Segments
        02:26
      • 4.03 Customizing Segments
        13:32
      • 4.04 Advanced Segment Scope and Sequencing
        03:41
      • 4.05 Key Takeaways
        00:50
      • 4.06 Resource
      • 4.07 Exercise
        00:29

    • Lesson 05 - Multiple Goals and Goal Types

      21:49
      • 5.01 Multiple Goals and Goal Types
        00:58
      • 5.02 Defining Goals to Measure Success
        10:11
      • 5.03 Understanding Smart Goals
        02:00
      • 5.04 Applying Goals to Understand Economic Value
        07:39
      • 5.05 Key Takeaways
        00:24
      • 5.06 Resource
      • 5.07 Exercise
        00:37

    • Lesson 06 - Part 1 - Campaign Tracking: Fundamental Concepts

      22:10
      • 6.01 Part 1 Fundamental Concepts
        01:17
      • 6.02 Part 1 Categorizing Various Types of Clicks
        04:58
      • 6.03 Part 1 UTM Parameters
        06:53
      • 6.04 Part 1 Categorizing Tracking Parameters
        08:07
      • 6.05 Part 1 Key Takeaways
        00:22
      • 6.06 Part 1 Resource
      • 6.07 Part 1 Exercise
        00:33

    • Lesson 06 - Part 2 - Campaign Tracking: Tracking Parameters Examples

      19:11
      • 6.01 Part 2 Tracking Parameters Examples
        01:10
      • 6.02 Part 2 Tracking Parameters in Different Scenarios
        09:53
      • 6.03 Part 2 Differentiating Marketing Activities
        03:53
      • 6.04 Part 2 Identifying Common Mistakes
        03:25
      • 6.05 Part 2 Key Takeaways
        00:23
      • 6.06 Part 2 Resource
      • 6.07 Part 2 Exercise
        00:27

    • Lesson 07 - Tracking People

      17:25
      • 7.01 Tracking People
        00:50
      • 7.02 Introduction to User ID and User Metrics
        08:50
      • 7.03 Impact of User ID Feature on Reporting
        03:14
      • 7.04 Improve and Leverage User ID Feature
        03:39
      • 7.05 Key Takeaways
        00:31
      • 7.06 Resource
      • 7.07 Exercise
        00:21

    • Lesson 08 - Analyzing Marketing Effectiveness

      48:22
      • 8.01 Analyzing Marketing Effectiveness
        00:46
      • 8.02 Understanding Your Audience
        10:04
      • 8.03 Common Requests Related to Traffic Sources
        09:18
      • 8.04 Exploring Campaign Effectiveness
        04:40
      • 8.05 Attribution and Its Limits
        22:22
      • 8.06 Key Takeaways
        00:25
      • 8.07 Resource
      • 8.08 Exercise
        00:47

    • Lesson 09 - Feature-Rich-Website Tracking

      51:16
      • 9.01 Feature Rich Website
        01:38
      • 9.02 Tracking Feature Rich Website
        16:14
      • 9.03 Onsite Search
        12:15
      • 9.04 Email Subscription
        15:35
      • 9.05 Identifying Needs of RIA
        04:18
      • 9.06 Key Takeaways
        00:43
      • 9.07 Resource
      • 9.08 Exercise
        00:33

    • Lesson 10 - Tracking Ecommerce

      30:04
      • 10.01 E-commerce Tracking
        01:03
      • 10.02 Leveraging E-commerce Tracking Features
        15:00
      • 10.03 Remarketing Based on Shopping Behavior
        03:55
      • 10.04 Leveraging E-commerce Tracking Features on Non e-commerce Websites
        08:33
      • 10.05 Key Takeaways
        01:07
      • 10.06 Resource
      • 10.07 Exercise
        00:26

    • Lesson 11 - Analytics Intelligence

      11:17
      • 11.01 Analytics Intelligence
        01:08
      • 11.02 Identifying the Unknown Unknowns
        01:54
      • 11.03 Using Intelligence
        03:06
      • 11.04 Asking Your Own Questions
        01:08
      • 11.05 Going Beyond GA Intelligence Feature
        03:02
      • 11.06 Key Takeaways
        00:34
      • 11.07 Resource
      • 11.08 Exercise
        00:25

    • Lesson 12 - Collaboration and Sharing

      17:07
      • 12.01 Collaboration and Sharing
        00:51
      • 12.02 Using Sharing and Collaboration Features
        10:16
      • 12.03 Using Annotations to Keep Track of Important Changes
        02:45
      • 12.04 Applying Agile Management Concepts to Analysis Workflow
        02:42
      • 12.05 Key Takeaways
        00:21
      • 12.06 Resource
      • 12.07 Exercise
        00:12

    • Lesson 13 - Dashboards

      30:06
      • 13.01 Dashboards with Data Studio
        01:10
      • 13.02 Introducing Data Studio
        02:26
      • 13.03 Applying Visualization
        12:39
      • 13.04 Extending Beyond Google Analytics
        06:01
      • 13.05 Discussing Design Best Practices
        06:32
      • 13.06 Key Takeaways
        00:54
      • 13.07 Resource
      • 13.08 Exercise
        00:24

    • Lesson 14 - Understanding the Account Structure and Managing Users

      14:43
      • 14.01 Understanding Account Structure and Managing Users
        00:55
      • 14.02 Understanding Google Analytics Account Structure
        04:52
      • 14.03 Understanding Access Level Permissions
        04:27
      • 14.04 Applying Best Practices for Teams Agencies
        03:15
      • 14.05 Key Takeaways
        00:39
      • 14.06 Resource
      • 14.07 Excercise
        00:35

    • Lesson 15 - Quality Assurance

      18:52
      • 15.01 Quality Assurance
        00:51
      • 15.02 Identifying Google Analytics on the Page
        02:47
      • 15.03 Leveraging Google Tools to Improve Data Quality
        11:56
      • 15.04 Utilizing Third Party Tools for Quality Assurance and Audits
        02:20
      • 15.05 Key Takeaways
        00:27
      • 15.06 Resource
      • 15.07 Exercise
        00:31

    • Lesson 16 - Course conclusion

      02:55
      • 16.01 Conclusion
        00:57
      • 16.02 Exercise
        01:23
      • 16.03 Resource
      • 16.04 Course Conclusion
        00:35

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Why you should learn Google Analytics?

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Traditional analytics tool in the world.

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About the Course

In this free Google Analytics course, we'll guide you through setting up your Google Analytics account. You'll then delve into essential metrics, gaining insights into how they impact website traffic and sales and learning how to leverage them effectively. 

Topics Covered

  • SME Introduction: Get insights from an expert to grasp this powerful tool easily.Read More

FAQs

  • What sets this free Google Analytics certification course apart from others?

    Our free Google Analytics certification course offers a unique blend of comprehensive content, practical exercises, and industry relevance. With a focus on hands-on learning and real-world application, you'll gain practical skills that you can immediately apply in your work.

  • What is the free Google Analytics course duration?

    The free Google Analytics course spans 7 hours, providing thorough coverage of key concepts and ample time for hands-on practice to reinforce your learning.

  • Do I need prior experience in analytics to enroll in this free Google Analytics certification?

    No prior analytics experience is required for this free Google Analytics training. It's tailored for beginners, offering a solid foundation in Google Analytics principles and techniques.

  • Is this free Google Analytics certification recognized by employers and industry professionals?

    Yes, upon completion, you'll receive a recognized certification that validates your Google Analytics proficiency, making you a valuable asset to employers and industry peers.

  • Will I receive any certification upon completing this free Google Analytics course?

    Upon completing the free Google Analytics certification course, you'll receive a certification confirming your mastery of Google Analytics, enhancing your credentials in the job market.

  • Can I access the course materials and resources after completing the certification?

    Yes, you'll have access to all course materials and resources for 90 days after completing the certification, allowing you ample time for review and continued learning.

  • How long does it take to complete the course?

    You can expect to complete the free Google Analytics training course in approximately 7 hours, dedicating time to grasp each concept thoroughly and engage in practical exercises to solidify your understanding.

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  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.