Best Marketing Strategy Courses, Tutorials, and Certifications Online – Updated [November 2024]

Our team at SkillComplete, have compiled the list of Best Marketing Strategy courses, tutorials, training, certifications, and classes available online. In the past, our team has also researched other top courses such as Marketing Analytics, and Content Marketing courses. We have also listed free resources to help you in your learning journey. The listed programs are suitable for beginners, intermediate, and advanced developers. First, let us look at a brief introduction to marketing and marketing strategy.

Any business needs customers. Marketing strategy is a tool to help businesses approach the possible consumers of their products and turn these prospective users into customers. Marketing strategy consists of the following key processes: Planning, Management, Online integration, Traffic building, Social media, Optimisation process, Conversion analysis, and Website design. To achieve a successful digital marketing strategy, below are the key elements.

• An engaging website: One of the most significant elements of successful digital marketing is the content, design, and uniqueness of your website! 
• Search Engine Optimization (SEO): Any website needs traffic to earn money. SEO can help drive traffic to your website and eventually help your website rank higher on the search engine pages.
•  Content Marketing: The content of your website should be accurate, unique, engaging, and rightly delivered. This practice would help you build loyal customers and a vast network.
• Email marketing: Many small and large businesses use email marketing to promote their content, publish discounts, and showcase events. It is a good way to attract direct traffic.
• Social media marketing: It is one of the most popular ways to promote your website and increase your brand value by driving traffic to your site.
• Pay Per Click(PPC): This way of marketing is widely popular amongst website owners these days. It helps you drive traffic by paying a publisher for every click of your ad.

Having a solid marketing strategy plan for your website will help you build a vast network of customers and eventually increase your sales. Hence it is optimum to have a reliable digital marketing plan for running a successful website. Let us look at some of the best courses on digital marketing strategy to get you started.

Best Marketing Strategy Courses and Tutorials Online

This specialization consists of four courses – Market research and consumer behavior, Positioning(What you need for a successful marketing strategy), Marketing mix fundamentals, and The Marketing plan. These courses cover the concepts and tools you need to successfully design a marketing strategy for your business, product, or service. The Tutor starts by giving you an understanding of consumers and the primary market research techniques, then teaches how to correctly segment, target, and place your product to attain success. He moves on to analyze the four critical areas in marketing, the famous four Ps of Product, Price, Promotion, and Place. Finally, apply your ideas and communicate the actions through a Marketing Plan.

In the final capstone project, you will develop a Marketing Plan for a product or service.

Key points: 

• Develop Your Marketing Strategy. 
• Learn the fundamentals of market research, positioning, the marketing mix, and campaign planning.
• Apply your learning by building a capstone project to apply your learned concepts.

Pre-requisites: No prior experience required.

Duration: Self-paced | Level: Beginner | Access: Lifetime | Certificate: Certificate of completion

This program offered by Curtin University equips enrolees with the fundamental concepts and practical skills to build a career in marketing in the digital age. The learners will acquire problem-solving skills and analytical thinking, gain expertise in building and maintaining a brand, marketing through digital channels, such as social media, and much more.

Key points:

• Manage an online brand and optimize paid, earned, and owned digital media assets for maximum impact.
• Learn global public relations best practices and gain hands-on skills in corporate stature management. 
• Evaluate brand management decisions including the strategies and tactics to build and manage brand value.
• Understand and apply the fundamentals of consumer psychology essentials to develop an effective marketing campaign.
• Apply marketing strategies of segmentation, targeting, positioning, and differentiation within an online context.

Pre-requisites: No prior experience required.

Duration: Self-paced | Level: Beginner | Access: Lifetime | Certificate: MicroMasters Program Certificate

This course is one of the best-seller courses on digital marketing strategy on the Udemy platform. It is a detailed course on Digital marketing that will take at least 3 to 4 months to complete the course, learn and practice the knowledge gained so you can become a master at digital marketing. It will begin by setting up a WordPress website using a WordPress theme. Learn to further develop the website using powerful landing pages to increase sales, online shop, product pages, complete WooCommerce, and much more. Learn about copyrighting, Search engine optimizing, and Facebook marketing along with some other concepts.

Key points:

• Find your target audience, convince them to become your customer, and buy your products.
• Build an effective website for marketing and sale from scratch.
• Increase your conversion rate by building advanced landing pages, writing powerful copies, and selling more.
• Learn the core concepts of digital marketing strategies to use in any online platform.
• Increase your sales by doing successful email marketing.
• Inject constant traffic into your website with SEO and rank higher in the search pages of Google & other search engines.
• Master social media marketing and grow your business on Facebook & Instagram.
• Get more customers by successfully using advertisement campaigns on different social media platforms.
• Bring back the people who already visited your site by advanced retargeting.
• Troubleshoot your business issues and proactively resolve them using Google Analytics, to avoid expensive problems in your business.

Pre-requisites: No prior experience required.

Duration: 68 hours | Level: Beginner | Access: Lifetime | Certificate: Certificate of completion

This course will help you build skills for an entrepreneur or a CEO. Learn about the fundamental concepts of digital marketing such as Building a Marketing plan, Conducting marketing research, performing client segmentation, product branding, optimizing product distribution, and working with the four Ps of Marketing in a dynamic environment.

Key points:

• Understand the need for Marketing.
• Learn to create a marketing plan.
• Understand customers and their requirements, desires, and demands.
• Perform marketing research and customer segmentation.
• Set up the 4Ps of Marketing.
• Learn to leverage the product mix and pricing strategies.
• Organize marketing campaigns.
• Calculate Customer Lifetime Value.

Pre-requisites: No prior experience required.

Duration: 2 hours | Level: Beginner | Access: Lifetime | Certificate: Certificate of completion

This course will help you set the right path to choose the most effective marketing strategies and show how to implement them for your business. With the help of this course, implement modern SEO for your blog, eCommerce, or business website. Learn to build up your social media marketing strategy to give your business the required branding, drive your sales and promote SEO efforts.

Key points:

• Reach millions of people with your marketing by combining the smartest SEO and social media strategies.
• Get ahead of your competitors with new and more creative SEO strategies like voice SEO for 2022.
• Learn to set up the best social media marketing strategies for branding your product/business.
• Understand how to advertise and get press coverage from large publications, radio shows, and podcasts.
• Increase the sales conversion rate of your site visitors for immediate revenue growth.

Pre-requisites: No prior experience required.

Duration: 15.5 hours | Level: Beginner | Access: Lifetime | Certificate: Certificate of completion

This course is another bestseller course on digital marketing strategy. The author Seth Godin writes the most popular marketing blog in the world and is the author of the bestselling marketing books, and is known for his live talks and online teaching. Gain an understanding of the market as is and deepen your knowledge of strategy.

Key points:

• Understand modern marketing and extend your ideas.
• Understand the difference between marketing and advertising.
• Focus on changing your product or service so that marketing feels easy.
• Learn from the expert himself.

Pre-requisites: No prior experience required.

Duration: 6 hours | Level: Beginner | Access: Lifetime | Certificate: Certificate of completion

This Professional Certificate course offered by the University of Edinburgh, will introduce you to the role of marketing in a competitive marketplace and give you a good understanding of the process of applying its principles to online marketing. This course will give in-depth knowledge on content marketing, e-commerce, user experience, web design, social media, search engine optimization (SEO)/pay-per-click (PPC), etc. Gain an understanding of the impact of digitalization on businesses and learn how to leverage the new technologies to succeed in the modern business world.

• Understand how marketing builds value and influences perceptions, sales, and loyalty of the users.
• Learn how successful brands are developed and sustained.
•  Use segmentation, targeting, and positioning for effective and profitable marketing.
• Conduct a competitor audit and analysis.
• Understand the in and outs of digital marketing, its importance, and the changes in the digital landscape.
• Develop your custom digital marketing strategy.

Pre-requisites: No prior experience required.

Duration: Self-paced | Level: Beginner | Access: Lifetime | Certificate: Certificate of completion

This six-course online marketing certificate provides you with an MBA-level strategic marketing understanding to make strong business decisions and set strategic direction for your business. Develop an understanding of how to align marketing strategies with business strategy and make better decisions like high-performing business leaders.

Key points:

• Identify the components of marketing strategy and its influence on the overall business strategy.
• Apply the concepts of segmentation, targeting, and positioning to your custom product or business.
• Perform a market analysis and learn to apply the six stages of research to a marketing initiative.
• Develop and communicate the value of your brand.
• Improve new product distribution and development strategies to increase revenue.
• Identify new marketing channels and learn how to communicate value to potential consumers.

Pre-requisites: No prior experience required.

Duration: 3 months | Level: Beginner | Access: Lifetime | Certificate: Certificate of completion

Conclusion

That’s all about the best digital marketing strategy courses online. The ultimate goal of a digital marketing strategy is to acquire and communicate a competitive edge over rival businesses by comprehending the requirements and desires of its consumers. A marketing aid effectively communicating a company’s core value proposition can be a print ad design, customization, or a social media campaign. A marketing strategy/plan helps a business direct its invested advertising budget to where it will have the most impact. We hope the above list of the best digital marketing strategy courses helps you in your learning journey. 

Thanks for reading this article. If you found the list useful, share it with your friends and colleagues. You may also want to check Marketing Analytics, Content Marketing, and Project Management courses. In case you have any questions or feedback, please feel free to drop a note.

Happy learning!