10 Best eCommerce Courses – Updated [April 2024]

Our team at SkillComplete has compiled the list of Best eCommerce courses, tutorials, training, certifications, and classes available on leading online learning platforms such as Udemy, Coursera, Edx, and LinkedIn learning. The list of these Best eCommerce Courses will help you learn everything about eCommerce marketing, logistics and other topics. Previously, our team has also researched other top courses such as Supply Chain Management, Content Marketing, and Project Management courses. All the mentioned programs are suitable for beginners who are just starting, intermediate and advanced developers who want to sharpen their skills to the next level.

In the emerging worldwide economy, eCommerce has turned into a vital part of business strategy and a strong trigger for financial development. The eCommerce in layman’s language can be defined as a method for performing transactions online. When you go to your favorite online retailer to buy new jeans, you are using eCommerce. The expansion of eCommerce can help reduce inflation by promoting competition, cost savings, and changes in sellers’ pricing behavior.

Enrolling in an eCommerce online course can assist you with mastering important skills and gaining foundational knowledge that helps to boost the possibilities of creating your online store. On the other hand, if you already own a business, you can learn the tools that will help you grow even more. Besides, eCommerce courses can also help you to find new and unforeseen ways of growing your business and getting more cash flow.

Moreover, it’s difficult to determine whether a course is worth the money or ideal for your skill level. To help you, we’ve gathered some of the Top eCommerce Courses; let’s have a look.

Best eCommerce Courses, Classes, and Tutorials Online.

This eCommerce course is targeted at individuals who need to grow a business utilizing eCommerce. It has been specially created for agencies, freelancers, product owners, and affiliate marketers to learn the strategies to sell their products online effectively. The tutor begins by explaining the essential concepts and gradually gets to cutting-edge strategies.

By the end of this course, you will get an idea of how to start and grow a business step by step. This course helps you to learn how to attract customers, create high-quality advanced strategies, and sell products online by using sales funnels.  

The course incorporates around 50 hours of content; all videos inside the course are kept in full HD quality in a recording studio, so the sound and video quality are excellent.

In this course, you will learn about the growth opportunities by doing the different tasks and activities.

Additionally, toward the end of the course, you will receive your certificate of “eCommerce and Marketing” referencing that you have completed this course so that you can showcase your knowledge by including it in your resume.

Key points:

• In this course, you will learn about creating a complete website from scratch and planning powerful funnels to drive traffic to the website for increasing sales and revenue.
• In this course, you will find advanced advertising strategies to increase revenue.
• It will help you design an advanced structure of a successful eCommerce plan if you are a business owner or a freelancer.
• You will gain insight into advertising on platforms like Instagram, Facebook, Youtube, and Google.

Pre-requisites: No prior knowledge of eCommerce is required.

Duration: 49 hours | Level: Intermediate | Access: Lifetime | Certificate: Certificate of completion

In this course, you will get well equipped with the skills that you need to apply to entry-level jobs in these fields. You will learn about gathering and connecting with clients through advanced digital channels. The tutor also talks about the various marketing channels and how they shape the client’s journey.

Google employees working in the eCommerce field will direct you by providing hands-on exercises and illustrations that imitate common digital marketing and e-commerce tasks.

Learners who complete the seven courses in this program will be well-equipped to go after entry-level positions in digital marketing and e-commerce business.

Key Points:

• In this course, you will understand the elements and goals of the e-commerce strategy.
• You will learn the concept of a marketing funnel and define the fields of digital marketing and e-commerce.
• This course will help you prepare for pursuing a career in the digital marketing and e-commerce industry.
• You will learn to identify the roles and functions that digital marketing and e-commerce play within an organization and understand the customer journey and the functions of journey maps.

Pre-requisites: No prior knowledge of eCommerce is required.

Duration: 18 hours | Level: Beginner | Access: Lifetime | Certificate: Certificate of completion

This e-commerce course helps you understand an organization’s need to deliver its products to the online consumers who purchase goods and services online. This course gives you insights into selling products effectively online. Because of the effect of technology in everyday life, consumer loyalty and speedy delivery are more important than ever. In this course, you will learn to develop skills in logistic operations for last-mile delivery. Additionally, the tutor also shows light on the current challenges facing all virtual sales. You will also learn about successful cases of organizations worldwide that face logistic operations daily.

Key Points:

• In this course, you will learn about the concepts of e-commerce logistics in detail and its impact on the customer.
• In this course, you will identify the main challenges in e-commerce logistics and worldwide trends.
• You will identify the various stages of e-commerce logistic operation- design to the final delivery.
• You will understand the e-commerce logistics cases worldwide and the innovations they have created by facing the current situation.

Pre-requisites: No prior knowledge of eCommerce is required.

Duration: Self-paced | Level: Beginner | Access: Lifetime | Certificate: Certificate of completion

In this course, you will acquire sought-after skills that will help you land entry-level jobs in the industry. You will also learn to utilize devices and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. You can also showcase your gained skills to potential employers by building your portfolio with projects like customer personas and social media calendars.

This program contains no classified data. All Google Search highlights are openly accessible; you can learn more in official Google Search documentation. This course helps you to gain a complete overview of creating advanced digital marketing and e-commerce business strategies to attract more users. This course helps to understand digital marketing channels like search and email and others. It also gives an estimate of marketing analytics and shares valuable insights. This course helps to build e-commerce and execute the strategy and build customer loyalty.

Key Points:

• By enrolling you can explore a new career path with a 7-day free trial.
• There is no restriction on timing. You can pause your learning or end your subscription at any time.
• Get hands-on projects and apply your skills to build a portfolio that showcases your job readiness to potential employers.
• For earning a certificate finishing the project is compulsory.
• You will learn to attract and engage customers through digital marketing channels like search and email.
• You will learn to build e-commerce stores, analyze online performance and grow your customer loyalty.
• You will learn to measure marketing performance through analytics and present insights.

Pre-requisites: No prior knowledge of eCommerce is required.

Duration: 10 hours/per week | Level: Beginner | Access: Lifetime | Certificate: Certificate of completion

This course is targeted at beginners who are looking to either get started with eCommerce or enhance their existing eCommerce businesses. In this course, you will learn how to run an eCommerce website and create an effective business model, and set up your eCommerce website with one of several eCommerce platforms. You will learn how to find, create or buy products you can sell online, and build an eCommerce website and social media presence to promote your store.

Key Points:

• This tutor gives you a blueprint you can pursue to get started with the essential elements of eCommerce.
• This course helps to understand the fundamentals of eCommerce, Dropshipping, Shopify, WooCommerce, Alibaba, Amazon, eBay and lead generation, and other advanced methods.
• This course helps you understand the fastest way to gain traffic and start making profits right away with a custom eCommerce business.
• It gives an overview of Shopify, WooCommerce, Alibaba, Amazon, and eBay.

Pre-requisites: No prior knowledge of eCommerce is required.

Duration: 10.5 hours | Level: Beginner | Access: Lifetime | Certificate: Certificate of completion

From this e-commerce course, you will learn how to create a pitch deck for your business from scratch and deliver it to potential partners and investors. You will gain foundational knowledge of PR and marketing. You will get to know each step needed to build their website including best practices. You will get an opportunity to explore daily business operations and marketing strategies for long-term sustainability. In this e-commerce course, you will learn about how to define and create your brand online and differentiate yourself from the competition.

Key Points:

• In this course, you will understand different business models and learn their strategies.
• You will learn how to create successful consumer personas and brand identities.
• You will learn minute details about do’s and don’t for copywriting, photography, and video.

Pre-requisites: No prior knowledge of eCommerce is required.

Duration: 16 hours | Level: Beginner | Access: Lifetime | Certificate: Certificate of completion

In this course, you’ll be taking a truly profound jump into the universe of Facebook Ads and e-commerce. Utilizing simple-to-follow video tutorials, the tutor will show you from beginning to end how to set up fruitful Facebook Ads. Including Facebook Dynamic and Facebook Conversion Ads, which help you in maximizing your sales.

You will be able to sell more and sell quicker, utilizing proven and tested E-commerce Strategies developed by an Internet Efficiency Award-Winning Instructor. Learn to convert more customers on Facebook, Instagram, and your e-commerce platform, using Facebook Ads. You’ll get a comprehensive overview of how to create Facebook ads that deliver real results. The tutor will demonstrate in a step-by-step manner, each stage of setting up and running successful ad campaigns on Facebook, from scratch. You’ll learn to create your custom Facebook business page and set up the Facebook catalog. This will help you automate your marketing across different e-commerce channels in the Facebook Audience Network.

Key Points:

• In this course, you will learn a comprehensive guide to Facebook Ad creation techniques from scratch from learning the art of successful Campaign Planning, Targeting, Optimisation, Retargeting, & Budgeting.
• You will discover how to set up the Facebook Pixel & Conversion API & Aggregated Events Correctly – and avoid one of the most common Facebook marketing mistakes.
• This course helps you to give a complete understanding of how different Facebook Campaign objectives are established and how to achieve them effectively.
•  You will find out how to set up and use the Facebook Carousel for E-commerce to Promote products.

Pre-requisites: No prior knowledge of eCommerce is required.

Duration: 12.5 hours | Level: Beginners | Access: Lifetime | Certificate: Certificate of completion

You will learn how to set up a business entity by determining what products to sell along with setting up dealer accounts. This e-commerce course helps to set up hosting for the website and a shopping cart system. This e-commerce course helps to learn how to drive traffic to your store through search engine optimization (SEO) and social media and fulfill orders for customers.

Key Points:

• You will learn how to use Google Analytics and use internet marketing tools to continue building traffic and increasing sales.
• In this course, you will learn how to drive traffic to the website using search engine optimization and social media strategies.
• You will learn to create the followings of thousands of people on social media sites like Twitter, Pinterest, Google Plus, and Facebook and write excellent product descriptions and articles for content marketing that attract more users.

Pre-requisites: No prior knowledge of eCommerce is required.

Duration: 6 hours | Level: Beginners | Access: Lifetime | Certificate: Certificate of completion

This e-commerce course is for newcomers and experts who are finding ways to make money online. From this course, you will get to learn about starting a Shopify store that helps to sell products online. You will learn to scale up your business and automate everything.

Apart from building a successful eCommerce business, you need to learn how to get free traffic from search engines by implementing different techniques.

Key Points:

• This course helps you to begin your profitable Shopify store and check out the high-converting products.
• This course helps in creating successful social media ads and setting up everything on your own.
• The tutor helps to build targeted visitors for free on Instagram.
• You will learn the skills to scale up your business and automate everything.

Pre-requisites: No prior knowledge of eCommerce is required.

Duration: 3 hours | Level: Beginners | Access: Lifetime | Certificate: Certificate of completion

This e-commerce course is a practical easy-to-follow training to help you exploit eCommerce to its full potential. The tutor teaches you to analyze potential digital buyers and explains the fundamental concepts of eCommerce. To start a profitable business you first need to ensure that you manage to reach and convert online visitors, followed by creating a business plan and choosing an E-Commerce platform. Furthermore, understanding the legal aspects of having an E-Commerce website is also paramount. Once your business is online, leveraging social media’s power – video as a content format, getting on Google, and building and using your mailing list are the next steps that the tutor will explain. You will learn to set up paid advertising options to promote your business.

Key Points:

• You will learn the basics of eCommerce – what is it all about, why is it significant, why is it so trending, and how does it work?
• You will learn to create a Business Plan and Legal Guide for eCommerce.
• You will learn to create an E-Commerce Website and the E-Commerce Platforms.
• You will understand how to promote your Business, sales strategies, E-Commerce SEO, Mobile SEO for E-Commerce, and exploring online marketplaces.
• Gain an understanding of your Customers and E-Commerce terminologies.

Pre-requisites: No prior knowledge of eCommerce is required.

Duration: 2 hours | Level: Beginners | Access: Lifetime | Certificate: Certificate of completion

Conclusion

These e-commerce courses help to build a foundation of skills to grow further and pursue your eCommerce career effectively. In the event, that your website just exists in your creative mind, it’s ideal to pick one of the beginner-level courses. If you are now ready and need to support your business, there could be no greater decision than taking intermediate-level or advanced-level courses.

From new businesses to small, medium-sized organizations to huge brands, many organizations can profit from their online store, where they can sell their products/services. At the same time, the innovation in retail technology has driven customers of all ages to expect a convenient and connected experience that aligns with their everyday lives.

You can choose from the above online eCommerce courses to pursue and get certified in eCommerce. We hope the above list of the best eCommerce courses helps you in your learning journey. 

Thanks for reading this article. You may also want to check Supply Chain Management and Marketing Strategy courses. If you found the list useful, share it with your friends and colleagues. In case you have any questions or feedback, please feel free to drop a note.

Happy learning!