12 Best Google Analytics Courses Online – Updated [November 2024]

Our team at SkillComplete has compiled the list of Best Google Analytics courses, tutorials, training, certifications, and classes available on leading online learning platforms such as Udemy, Coursera, Edx, and LinkedIn learning. The list of these best eCommerce courses will help you learn everything about eCommerce marketing. Previously, our team has also researched other top courses such as Marketing Analytics, Content Marketing, and Project Management courses. All the mentioned programs are suitable for beginners who are just starting, intermediate and advanced developers who want to sharpen their skills to the next level.

Google Analytics is a tool from Google that helps marketers track website traffic. Google Analytics gives detailed insights about devices, platforms, and website pages. Google Analytics is an open-source tool that is easy to use. It is a powerful tool to help examine the user journey on a website and the marketers to track their marketing campaign ROI and sales by completing goals and events.

Most website owners are not aware of how to use Google Analytics to effectively analyze the users’ activity on their websites. By enrolling in any of the below listed Google Analytics Courses, you will be able to holistically understand the tool and use it to its full potential. Rather than checking real-time measurements of website users, Google analytics goes beyond and essentially provides numerous features to help convert the user data into cash inflow.

In marketing strategy, Google Analytics plays a significant part by providing insights about website users – from where they are coming from and on which pages they are spending most of their time. Hence, learning Google analytics can help you gain an in-depth understanding of your website’s performance and visitors’ requirements.

We have incorporated Google Analytics courses for all learners – complete beginners to advanced learners. 

Best Google Analytics Courses, Trainings and Classes Online

With the help of this google analytics course, you can begin your journey with this tool in no time. It is a scenario-driven course that offers hands-on exercises to help you to get started with the estimation of the performance of your websites in no time.

This course consists of the fundamentals of Google Analytics and provides you the insights into how to use the collected information from website visitors’ activity. The tutor even walks you through the setup of the default tracking on your website. Following the set-up the tutor demonstrates, adding on the types of tracking activity and enabling tracking for common scenarios, including page views and events, e-commerce transactions, social media response, and marketing campaigns.

You will learn about are core Google Analytics Reporting and Management APIs for your applications.

 Key points:

• Along with fundamentals of Google Analytics such as, Stroll through analytics, Data availability timeline, and page-view event tracing, you will also learn how to create goals and funnels for website visitors.
• This tutor illustrates real-world scenarios through an interactive course.
• You will learn different tracking options such as Mailto clicks, Single page interactions, and tracking across domains and sub-domains.
• The tutor also helps the learner understand social media and campaign tracking by tracking embedding links, banner ads, email campaigns, and using custom variables.

Pre-requisites: No prior knowledge of Google Analytics is required.

Duration: 2 hours 15 mins | Level: Intermediate | Access: subscription-based | Certificate: Certificate of completion

This Google Analytics 4 course will help you get started with the Google Analytics tool for tracking, analyzing, and reporting the visitors from your website and apps. The tutor gives you insights into new features, standard practices in analytics, and powerful machine learning. The tutor is an experienced and expert user of the tool and has a vast experience in enterprise client engagements. The tutor, Corey Koberg illustrates how to use this trending analytics tool for understanding – your digital customer base, their path in finding your app/website, and their engagement with your site/app upon their landing. The tutor in this Google Analytics course shares his expertise in getting, converting, retaining customers, and managing user accounts.

 Key Points:

• In this course, you will learn the difference between Google Analytics 4 vs. Universal Analytics; along with setting up, installation, and the fundamentals of Google Analytics.
• You will also get an acquaintance with the user interface and reporting aspects.
• You will learn about filtering and segmenting data and analyzing life-cycle reports.
• You will learn about setting up events and find out the configuration basics of Google Analytics.

Pre-requisites: No prior knowledge of Google Analytics is required.

Duration: 1 hour 46 mins | Level: Beginner | Access: Limited | Certificate: Certificate of completion

In this Google Analytics course, you will gain hands-on experience with all the advanced skills required when using Google Analytics. This recently updated course will help you to get in-depth insights into how marketers use Google Analytics to understand website visitor behavior. This course will help you to gain the skills to create custom filters and manage the same, develop custom channel groupings and interact with segments.

You will learn about creating custom-calculated metrics, debugging your analytics accounts, and many other advanced features in Google Analytics.

 Key Points:

• You will learn about creating Google Analytics properties, pre-defined analysis templates, and audience segmentation.
• You will learn to analyze the users’ data, compare new vs. returning users and track users with their user IDs.
• You will learn about views, creating measurement plans, and understanding the view settings and panels.
• You will learn about creating and managing filters and custom channels and get insights into the Google Analytics debugger plugin.

Pre-requisites: No prior knowledge of Google Analytics is required.

Duration: 1 hour 29 mins | Level: Advanced| Access: Lifetime | Certificate: Certificate of completion

This Google Analytics course gives you insights into Google Tag Manager and Data Studio. It will help you figure out how to utilize advanced reporting processes and eventually improve results. Google Analytics is a widely used analytical tool for tracking user behavior. In this program, you will gain top-to-bottom knowledge on Google Analytics – figure out how to utilize advanced strategies and analyze and improve results. This course helps you to learn about advanced skills for handling the actionable business insights from Google Analytics data.

Key Points:

• In this course, you will learn about building dashboards in Data Studio and using UTM tagging for campaigns.
• You will learn different aspects of Google Tag Manager, and channel customization to comprehend user behavior.
• You will learn the fundamentals of creating custom reports and step through the process of building data dashboards in Google Analytics & Data Studio.
• You will learn how to use UTM tagging for campaigns, the channel customization process and how to refine data by using Google Analytics for designing a refined graphical user interface and segmenting audiences.
• You will learn how to develop a strategy and understand the basics of Google Analytics in the Google Tag Manager.

Pre-requisites: No prior knowledge of Google Analytics is required.

Duration: 4 months | Level: Advanced | Access: Lifetime | Certificate: Certificate of completion

Google Analytics is used by 64% of the Top 500 US Retailers, around 45% of Fortune 500 companies, and 55.9% of the top 1 million domains. Hence it is safe to say that it is being widely utilized globally due to its insightful showcasing of the website user journey. If you are a digital marketer, business owner, or anyone who wants to learn about utilizing the Google Analytics tool to improve your website’s performance then this course is for you! The tutor walks you through the fundamental concepts in easy steps. You will learn how to set up a Google Analytics Account and install the tracking code on your website. You will learn about the sources and channels that send the highest quality traffic to websites.

Key Points:

• In this course, you will learn about measuring the current performance and eventually improving it with Google Analytics.
• You will learn about setting up goals to measure business success and track results from particular marketing activities.
• You will learn about social media sources and channels from where you get the highest quality traffic.
• You will learn about segmenting the data in the Google Analytics dashboard and how to use the unique business insights.

Pre-requisites: No prior knowledge of Google Analytics is required.

Duration: 2.5 hours | Level: Beginner | Access: Lifetime | Certificate: Certificate of completion

With this course, you will gain advanced knowledge of Google Analytics. This course will help you gain expert knowledge on Google analytics, build a strong foundation, and more value to your CV.

In this 18 hours video tutorial, you will master Google Analytics fundamentals and gain high-level insights into making segments, goals, and funnels. You will learn advanced concepts of Google Tag Manager and Google Data Studio. In this course, the tutor will show you the steps to install the Google Analytics Tracking Code on your site. You will familiar with the essential terminologies such as bounce rate, sessions, users, audience, and channels. You will learn cutting-edge concepts such as events, objectives, funnels, multi-channel attribution, and client ID highlights.

Key Points:

• In this course, the tutor covers the fundamentals of pre-defined reports in the Google Analytics Universal Analytics version.
• You will gain the working knowledge of the advanced level of data collection from your website using Google Tag Manager and Data Layer concepts.
• Tutor demonstrates the building of advanced reports for customized reporting using Data Studio in a step-by-step manner.

Pre-requisites: No prior knowledge of Google Analytics is required.

Duration: 17.5 hours | Level: Intermediate | Access: Lifetime | Certificate: Certificate of completion

Google Analytics is a widely used, most effective tool to track your website’s user journey. In this specially curated Google Analytics course, you will learn Google Analytics’s highlights and capacities that will take your understanding of the tool and web analytics to the next level. This course expects that you have a foundational knowledge of Google Analytics and familiarity with the point of interaction and standard reports.

This course covers a brief training in Google Tag Manager and a ton of cool functionalities that are effortlessly empowered with Google Tag Manager.

Key Points:

• In this course, you will learn about the advanced concepts of Google Analytics and improve your analysis by creating custom metrics.
• This course covers cross-domain tracking and adding customer dimensions to improve reporting.
• Along with the basics, you will learn advanced concepts and an overview of advanced tracking with Google Tag Manager.

Pre-requisites: Basic understanding of Google Analytics is required.

Duration: 5 hours | Level: Beginner | Access: Lifetime | Certificate: Certificate of completion

Marketers around the world use the Google Analytics tool for tracking website users. This powerful tool gives you the resources to track, analyze and report website visits, marketing objectives, and revenue produced from your website. This course describes how to use Google Analytics to better understand your digital customers and their journey, how they tracked down your website, and how they engage with your website post visiting. This course is far more than just reporting the website users. Tutor Corey Koberg explains how to gather bits of insights from the huge range of data accessible: from averages and segments to trends and context.

Key Points:

• In this course, you will understand your customer journey and key concepts of Google Analytics.
• You will learn different metrics and dimensions and annotations in analytics reports by applying segmenting and user behavior based on demographics and interests.
• You will learn about audience acquisition reports, conversion reports and behavior reports.

Pre-requisites: Basic understanding of Google Analytics is required.

Duration: 2 hours 39 mins | Level: Beginner | Access: Lifetime | Certificate: Certificate of completion

Even though Google Analytics tool the most broadly utilized analytics tool for websites, most users don’t use it to its full potential. The tool continues to improve, and the latest version, Google Analytics 4 (GA4), is no special case. This course covers all advanced concepts of Google Analytics.

In this course, tutor Dana DiTomaso has shown the best way to level up your GA4 skills to acquire more noteworthy skills and experiences to leverage your data to new ends. You will learn how to use data streams and data filters and work with events, tracking eCommerce activities, Google Ads, and BigQuery. 

Key Points:

• In this course, you will learn to implement data filters, single-page applications with GA4, and surveying advanced GA4 property settings.
• You will learn to track users’ IDs and implement user IDs in GA4.
• In this course, you will learn about path exploration and segment overlap, and cross-domain tracking in Google Analytics 4.

Pre-requisites: Basic understanding of Google Analytics is required.

Duration: 1 hour23 mins | Level: Advanced | Access: Lifetime | Certificate: Certificate of completion

In this course, you will learn how to benefit from your website data from Google Analytics expert tutor Jeff Sauer. This course covers all the basic concepts of user demographics to create the ideal dashboard; each lesson is loaded with practical tips and tricks to assist you with articulating your objectives, increasing conversions, and utilizing your website to improve your business. You will get acquainted with key concepts such as – How to use custom objectives to understand the website user behavior, utilizing segments and content groups to understand your users and their journey, and tracking campaigns and their traffic sources.

In this course, you will learn how to use Google Analytics effectively to obtain significant insights about website users to increase the adequacy of your website.

Key Points:

• In this course, you will learn about setting goals, segmenting your users, and key concepts of Google Analytics.
• You will learn about how to analyze content performance along with tracking campaigns.
• You will learn about creating dashboards as per your insights of users.

Pre-requisites: Basic understanding of Google Analytics is required.

Duration: 1 hour 1 min | Level: Beginner | Access: Lifetime | Certificate: Certificate of completion

This course is designed to help the learners to understand Google Analytics as a tool and utilize the data to drive your website user activities.

You will learn how the tool functions and make the right data decisions based on the reports. You will learn the significance of Google Analytics reports and the fundamentals of segmentation. The course also covers fundamental information description, traffic source evaluation, UTM parameters, evaluation, site speed, site content, and internal search or mobile experience.

Key Points:

• You will learn about the dimensions, metrics, and measurements of Google Analytics.
• You will learn about the bounce rate, time, and uniqueness of the tool.
• You will learn about socio-demo data, mobile experience, and browser data utilization.

Pre-requisites: Basic understanding of Google Analytics is required.

Duration: 4 hours 40 mins | Level: Beginner | Access: Lifetime | Certificate: Certificate of completion

 This course is the right stepping stone to start your learning process as a Google Analytics master. You will learn all the basics and advanced skills to use Google Analytics competently. You will get all the information for the best way to track the performance of users.

Key Points:

• You will learn about the different aspects of campaign tracking, website tracking, segmentation, and analytics intelligence.
•  You will learn to set up multiple goals, create segments, and advance table filtering.
• You will learn the fundamentals of tracking parameters and analyzing marketing campaigns’ effectiveness.

Pre-requisites: Basic understanding of Google Analytics is required.

Duration: 7 hours | Level: Beginner | Access: 90 days | Certificate: Certificate of completion

Conclusion

Google Analytics gives a simple way to track and analyze website visitors. It helps you to get insights into users’ journeys on your website. With its robust web analytics tool, you can access website visitors’ journeys and possibly transform them into clients.

Along with the number of visitors, Google Analytics gives key insights into how your site is performing and how you might meet your objectives. You can follow everything from how much traffic your website is getting to where that traffic is coming from and how visitors are acting. You might in fact screen social media activities, track portable application traffic, recognize drifts and integrate different data sources to assist you with pursuing all-around informed business choices.

You can choose from the above online Google Analytics courses to pursue and get certified. We hope the above list of the best Google Analytics courses helps you in your learning journey. 

Thanks for reading this article. You may also want to check as Marketing Analytics, Content Marketing, and eCommerce courses. If you found the list useful, share it with your friends and colleagues. In case you have any questions or feedback, please feel free to drop a note.

Happy learning!